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This site chem-quest.com states the following, "We are devoted to formulating and manufacturing environmentally friendly, non-toxic cleaners that will make your cleaning experience enjoyable rather than a chore." We noticed that the webpage also said " Our products are not gimmicky products that sound great, but just dont work; in fact we guarantee that our products will work so well, that you can replace almost all of your preexisting cleaning products with just one of ours." The header had environmentally safe cleaning products as the highest ranking keyword. It was followed by multi-purpose cleaning products, formulators, and manufacturers which isn't as ranked as highly as environmentally safe cleaning products. The next words the site used was chem quest.